Prior studies typically found that where the task is equivocal people would tend to use face-to-face.  The findings of this study are generally consistent with this. This is most evident when comparing the simple or unequivocal task of setting up a meeting in two weeks time (Task 5) with a more equivocal task like discussing a performance issue (Task 2). In Figure it can be seen that only one person chose to use face-to-face for this unequivocal task, whereas for the equivocal task in Figure all five subjects chose face-to-face. However, notice that this explanation only applies where the other person is on the same floor, or, in the same city.
Both qualitative and quantitative research methods are valuable in the research process. Qualitative and quantitative research methods differ in their design and their approach to measurement. Qualitative research is subjective in nature. The exact outcome for this type of research is subject to the interpretation of the researcher. Quantitative research differs in that it provides an exact approach to measurement, and the outcome is expressed in numbers. The research method selected is dependent on several factors including time, financial restraints and the nature of the research problem.