This week, in an encore broadcast, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name.
By August 2015, the value of SFX stock had decreased considerably, going as low as 91 cents per-share.  On August 14, 2015, the company failed a takeover bid, initiated by Sillerman, valued at $ a share.  According to the Los Angeles Times , SFX Entertainment is looking into "strategic alternatives" until October 2015 to determine the sale of the company.  The company extended its takeover bid deadline in October 2015.  In November 2015, Sillerman breached a preferred investment of $30 million into SFX Entertainment.  Also in November, Sebastian Solano , founder of SFX's Life in Color brand, was named CEO of ID&T North America and Made Event.  On January 13, 2016, the company announced that it had defaulted on a $ million loan after missing a January 3, 2016 interest payment of $3 million.  On January 15, 2016, SFX announced that it had received $20 million in new funding. 
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